CYFRA+ with 1.55 mln subscribers

dodano: 2010-03-09 14:42 | aktualizacja: 2010-03-12 20:01
autor: Rafal Tomasiak | źródło: C+

2009 was a successful year for CANAL+ Cyfrowy that has achieved very good results despite difficult market conditions. In comparison with 2008 number of CYFRA+ subscribers increased by 12% from 1.38 to 1.55 million. Company revenues increased by 24% (from 1,034 to 1,279 mln PLN) and EBITDA by 10% (from 222 to 244 mln PLN). Company's results demonstrate the efficient and effective business strategy.

In 2009 CANAL+ Cyfrowy was intensively developing services based on modern technologies. CYFRA+, as the first platform in Poland, introduced a multiroom service and made DVB-T signals available to its subscribers through DVB-T tuners built in HD decoders. 2009 was also a time of developing VOD offer: CANAL+ Cyfrowy signed a contract with The Walt Disney Company Limited and CYFRA+ VOD was enriched by popular series avaiable a few days after their premiere in the United States. CYFRA+ channels portfolio has been strengthened by 10 new stations, including two in HD. In 2009, the company also developed its own premium and thematic channels.

CANAL+ Cyfrowy intends to continue the politics from 2009 and wants to build a steady growth in number of CYFRA+ subscribers while maintaining high profitability, strengthening the offer and ensuring high quality of content as well as continuing a strategy of strong marketing campaigns and sales. This year, the priority objective of the company will be strengthening CYFRA+ customer satisfaction and increasing the reach of the various services, such as VOD and multiroom, to every platform subscriber.

Materiał chroniony prawem autorskim - wszelkie prawa zastrzeżone. Dalsze rozpowszechnianie artykułu tylko za zgodą wydawcy.

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